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Online Marketing & Lead Generation

Online marketing
systems that generate
leads, reliably.

Lab41 builds the full online marketing infrastructure enterprise companies need to generate demand — search, paid, content, and email working as one system, not a collection of disconnected tactics.

SC
MR
JW

15+ clients served

Integrated with the platforms you already use

Google Ads Meta LinkedIn HubSpot Salesforce Marketo Google Analytics Search Console
What We Do

Every online marketing channel.
One unified system.

Paid, organic, email, social — we build and manage the full online marketing stack so every channel feeds your pipeline, not just your dashboard.

Search Engine Optimisation

Technical SEO, keyword strategy, and content authority that puts your business in front of the right buyers — before they ever click an ad.

Paid Media

Google Ads, Meta, and LinkedIn campaigns engineered for lead quality, not just volume. Every pound tracked from click to closed deal.

Content Marketing

Research-led content that builds authority, earns rankings, and moves prospects through the funnel — from awareness to decision.

Email & Marketing Automation

Automated sequences, behavioural triggers, and lead scoring that nurture prospects into pipeline without manual effort from your team.

Lead Generation Systems

We design the end-to-end system — landing pages, conversion pathways, CRM integration — so your online marketing reliably produces qualified leads, not just traffic.

Analytics & Attribution

Unified reporting that connects every channel to pipeline and revenue. You always know what's working, what isn't, and where to invest next.

Our Process

A system, not a campaign.

We don't run one-off campaigns. We build online marketing systems that generate leads month after month — then optimise them until the numbers are undeniable.

01

Audit & Strategy

We analyse your online marketing footprint, map your highest-value channels and audiences, and identify exactly where qualified leads are being missed.

Channel Audit ICP Mapping

02

Build & Launch

We build the full system — SEO foundations, paid campaigns, content programme, email sequences — deployed together and integrated into your CRM from day one.

Multi-Channel CRM Setup

03

Generate & Nurture

Campaigns run, content earns rankings, and email sequences move prospects through the funnel. Every lead is qualified before it reaches your sales team.

Lead Scoring Nurture

04

Optimise & Scale

Weekly performance reviews, monthly strategy calls, and continuous optimisation across every channel. What works gets scaled. What doesn't gets cut.

Attribution Scale
Why Lab41

We build marketing systems, not marketing activity.

Activity is easy to generate. Reliable leads are harder. That's exactly the problem Lab41 was built to solve.

Book a Free Audit

One system, not seven vendors

Lab41 runs the full online marketing stack — paid, organic, content, email — as a single coordinated system designed to compound.

Leads, not leads-ish

We define a qualified lead before the first campaign launches. Your sales team gets meetings worth taking — not inflated MQL numbers that look good in a report.

Enterprise-grade rigour

Complex organisations, multiple stakeholders, long sales cycles. We understand how enterprise marketing works and design our processes around it.

Compound returns

SEO and content compound. Email sequences improve with data. The system we build in month one is materially better by month twelve — without proportional cost increases.

Proven Results

15+

Clients Served

100K+

Leads Generated

£1M+

Revenue Attributed

95%

Client Retention

Alexander Read — Founder, Lab41
About

A specialist agency for serious online marketing.

Lab41 was built on a simple frustration: enterprise companies spending significant budget on online marketing and getting inconsistent results. Not because the channels don't work — because they're being run as separate activities rather than a connected system.

We build the system. SEO, paid media, content, email, and attribution — integrated, optimised, and focused on a single output: qualified leads for your sales team.

We work with enterprise marketing teams who are ready to stop guessing and start building something that compounds. If that's you, we should talk.

Book a Free Audit
Free Audit

Ready to build a lead generation system that actually works?

Start with a free marketing audit. We'll review your current online marketing, identify where qualified leads are being lost, and show you exactly how we'd build the system — no obligation, no hard sell.

  • Full online marketing channel review
  • Lead generation gap analysis
  • Channel and budget recommendations
  • Delivered within 5 business days

Book your free audit

We never share your data. No spam, ever.